We hope by now you have visited CrappieNOW.com and seen our newly-revamped website. After eight years it was time to upgrade. For several months CrappieNOW Creative Director Matt Mullikin devoted much of his life to the new design (along with other CrappieNOW team members). Many of you have already expressed your appreciation.
Bob Pennington wrote, “I love what you have done. It’s amazing.”
Barry Dodd said, “It is exciting to see how much you have done
with this magazine. Congratulations!”
However, we’ve also heard from some who are unhappy with the change. We understand that, and respect it. Change is often hard. For those who aren’t happy with the change, allow us explain.
1 ) The old “page turn” format made it impossible for us to glean accurate analytics. In other words, we knew how many people opened the magazine but we had absolutely no way of knowing exactly which articles you were reading, or weren’t reading. That is critical for editorial reasons, and for financial reasons. We’re sure you can understand that advertisers need to know how many people are seeing their ads. Since it is a free magazine, completely paid for by those advertisers, they deserve to know exactly how much bang they’re getting for their buck.
2 ) In addition, the “page turn” technology was not compatible for mobile users. While I am personally still a “desktop” guy myself, in this day and age more than half of all users rely exclusively on their mobile devices to surf the web. Among the younger crowd, that percentage is MUCH higher. To reach out to the majority of all users, and especially in hopes of building a stronger “millennial” following for our future – and for fishing’s future – we felt it essential to create a format more conducive to those users.
3 ) Finally, the rebuild allowed us to add several new elements unavailable in the old format. We have tagged all of our eight years of content to allow users to easily search through more than 3500+ articles and videos for subjects specifically of interest to them. We have a brag board, shopping cart, and classifieds section whereby boats and, in the future, other items may be sold to other fishermen. A new event calendar will allow tournament managers and directors to load crappie events for all to see and post their own tournament results and pictures.
To be direct, in spite of your important concerns, we can’t go back. We hope it will grow on those who don’t like the change and any web upgrade is always an evolving, fluid process. To that end we would love to hear your specific suggestions for changes or additions we might be able to make within the new format. As always you can reach us at email@example.com.