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Dan Dannenmueller
EDITOR
Richard Simms
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Cover Photo Credit
Bundle up and beat ‘em up! Jim Erickson (left) and Jerry Blake won’t let a little cold weather slow them down. Here they show off some nice winter slabs caught on Lake Greeson in Arkansas.
Photo by Keith Sutton
The Opening Cast
Dan Dannenmueller
It is hard to believe that another year is almost in the books. It seems as I get older and fill up my calendar with all the fishing related things I do, time just evaporates. As it pertains to the CrappieNOW virtual world, the team and you the reader/watcher have seen an explosion of quick and easy content this year. The result, our reach to more of you has doubled over last year.
Expanding our content and its availability for both the fisher person and the industry sponsor is a win-win. We doubled our social media team, increased our channels, analyzed and targeted feature articles, videos and reels to teach everyone on the move in their daily lives. We applied the K. I. S. (Keep it simple) approach. We bridged products to techniques that anyone can use, especially for the recreational fisher person.
We held a media camp on Grenada Lake in MS this year where we brought top media and fisher people together in a super location to build as many videos, reels, pictures and feature content. Over 400 videos and reels were produced, 1,000 edited pictures and numerous articles and various topics to include a Grenada destination content.
Building relationships with the NPAA and PCAU have given us other sources of content. We trade content and help set the stage for professional memberships and personal growth. It has also set the stage for family and children involvement.
But, most importantly, we listened to you. By trying various channels with varying types of content, we learned and listened to your comments and learned from data analysis what worked and what did not. We want to continue on this path as more channels evolve and ways like AI that can help us produce more content for you and improve your fishing experience and results.
With the celebration of Christ’s birth this month, I hope everyone enjoys the celebration of it and of family and friends. We wish each and every one of you a blessed Christmas and safe travels.
God bless and enjoy the beautiful outdoors!
Dan Dannenmueller – PUBLISHER
