It is hard to believe that another year is almost in the books. It seems as I get older and fill up my calendar with all the fishing related things I do, time just evaporates. As it pertains to the CrappieNOW virtual world, the team and you the reader/watcher have seen an explosion of quick and easy content this year. The result, our reach to more of you has doubled over last year.
Expanding our content and its availability for both the fisher person and the industry sponsor is a win-win. We doubled our social media team, increased our channels, analyzed and targeted feature articles, videos and reels to teach everyone on the move in their daily lives. We applied the K. I. S. (Keep it simple) approach. We bridged products to techniques that anyone can use, especially for the recreational fisher person.