Driftmaster’s new neon yellow Pro Series rod holders light up under black light,
but look good day or night. Engineered with a lifetime guarantee and a no-slip
positive lock system, they’re ready to handle whatever you can throw at them
and look good doing it. (Photo courtesy Driftmaster)
Crappie Basics: Driftmaster Debuts Bold New Yellow Rod Holders
by Keith Sutton
The recent CrappieNOW/CatfishNOW Media Camp in Elmore County, Alabama, served as a hub for collaboration between editors, writers and sponsors. But amid all the content creation and networking, one eye-catching highlight stood out: Driftmaster Rod Holders unveiled a bright new look for its legendary Pro Series rod holders—an attention-grabbing neon yellow version made with nighttime anglers in mind.
Driftmaster owner David Baynard was on hand to reveal the new product and explain how the company, known for its rugged, lifetime-guaranteed rod holders, finally embraced color.
“We’ve tried colors in the past,” Baynard admitted. “Black is the most UV-resistant rubber, and it goes with any boat. So, we stuck with it. But now there’s a wave already out there—and it’s significant. Fishermen are buying neon rods, neon line, mounting black lights on their boats, and filming night-fishing videos. They want pop. So that’s what we’re going to give them.”
The yellow rubber wasn’t even part of the original plan. Baynard initially requested a neon green sample from his rubber supplier, but when a bucket of yellow showed up alongside the green, it changed everything.
“That yellow just popped,” he said. “Especially under black light. And it looks good with every rod color we tried—blue, red, orange, green. The neon green didn’t pair well with some rod colors, but yellow worked with all of them.”
To maintain Driftmaster’s signature look and brand identity, the new yellow holders feature black-tipped ends—an intentional nod to the classic all-black design customers have trusted for decades.
Driftmaster’s Pro Series rod holders in this bold new color scheme continue to offer the performance that serious anglers rely on. The design includes a two-position “hourglass” layout—available in either 0/30- or 20/50-degree models.
Ease of use also sets Driftmaster apart. Their rod holders are engineered so anglers can lift the rod straight out without twisting or manipulating it—crucial you see a rod tip bounce.
Whether you’re fishing by day or lighting up the night with black lights and neon tackle, Driftmaster’s new yellow rod holders are built to stand out—and stand up to anything you can dish out.
For more information on Driftmaster’s new Pro Series rod holders and other products, visit http://www.driftmaster.com or call 803-473-4927.
Arkansas outdoor writer Keith Sutton is the author of “The Crappie Fishing Handbook: Tackle, Lures, Bait, Cooking, Tips, Tactics and Techniques,” recently reprinted by Skyhorse Publishing. At 198 pages, this is one of the biggest and best books about crappie fishing ever published—the first full-color fishing guide for everyone who loves catching America’s favorite panfish.
