ALEXANDRIA, VA (October 29, 2019) – The Recreational Boating & Fishing Foundation (RBFF) today released an analysis of consumer audiences within the United States to assess and prioritize opportunity areas for focus. The study surveyed over 3,000 individuals and families, including Hispanics, Millennial families, anglers and boaters. It reveals new insights that can be applied to marketing efforts throughout the fishing & boating industry. “At RBFF, we believe in strong research as the basis of everything we do,” said RBFF…
RBFF MARKET SEGMENTATION STUDY REVEALS NEW OPPORTUNITIES TO GROW FISHING & BOATING PARTICIPATIONThe study reveals new insights into how inclusive messaging can welcome new audiences to the water
