Oct 2020


“You’ve come a long way baby.”

Some of you may remember that iconic line as the centerpiece of a marketing campaign by Virginia Slims cigarettes, specifically targeting women during the early days of the feminist movement.

But for fishermen the phrase more aptly applies to electronics.

Who remembers the “Little Green Box,” the first-ever flasher unit created by Lowrance in 1959? The crude circular flashes on the screen revealed fish directly beneath your boat, at least for those who could interpret the gobblygook (which I never could). Lowrance sold more than a million of them in the next 20 years.

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